Roblox, the popular social gaming platform, has made an enticing offer to developers. In September, Roblox introduced in-experience subscriptions for developers to create a new revenue stream. Now, to incentivize developers even further, Roblox will only charge them half the platform fee if they integrate subscriptions before December 15, 2023.
The announcement was made in the Roblox Dev forum, where the company stated that the platform fee for developers who create active subscriptions by December 15, 2023, will be reduced to 15% (usually 30%). This discounted fee will last until March 15, 2024.
While this offer comes with some caveats, it also includes additional benefits for developers. Although the discount period ends on March 15, the reduced platform fee is the primary attraction. Furthermore, developers may have the opportunity to be featured on Roblox’s Discover page in a dedicated subscription section, increasing awareness and driving users to their experience. They may also be reposted on Roblox’s marketing channels if they share images or videos of their subscriptions and tag @Roblox.
It is important to note that even if developers add subscriptions to their experiences this month, they will not become active until November when Roblox officially launches the feature. Currently, Passes are still in effect, and the company plans to convert existing passes to subscriptions once the feature is live.
Developers should also be aware that while subscribers will pay in real, local currency, developers will be paid in Robux, the in-game currency. Roblox has explained that paying creators in Robux allows for a seamless understanding of overall experience monetization without the need for currency conversions.
With this enticing offer and additional benefits, Roblox aims to attract more developers and provide them with a lucrative revenue stream through subscriptions. The reduced platform fee and potential exposure on Roblox’s Discover page can greatly enhance developers’ success on the platform. Interested developers should act quickly to integrate subscriptions before the December 15 deadline and take advantage of this unique opportunity to maximize their earnings on Roblox.
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